Artists Websites – How important are they?

Do you have an artists website? These days, if you are at all serious about marketing your art, a website is a ‘must have’. “Why an artists website?” I can hear you ask. Good question. “Why can’t I just put my work on Facebook?” You say.

Here are a few thoughts on really important things which relate to you, what ever kind of creative person you might be, who is wanting to sell their work.

  • Firstly let’s clear up the question of whether or not having a website is a choice – Well of course we have choice in everything, however in terms of having your own website, hosted on your own provider – that is an imperative for any artist.
  • Note that I am stressing  your own hosting provider.  Why is that? Simply because it gives YOU control over every aspect of your website.
  • What is the downside of sites like Facebook, Red Bubble, etc? You have no control over what they decide to do with the format of that space, they can change the rules on you when ever they like. They might even go belly up and bang goes your site.  However when you have your own hosting, you get to save backup copies of your site in your own destination so if something happens to your provider, you can always upload your site to another provider – very important!.
  • Secondly you must recognize that you are in a business that actually sells  products and you need to make up your mind where you sit in that chain of supply and demand.
  • Painting as a hobby is one thing, however to be a successfully selling artist in a very competitive market, is quite another. Furthermore, it is tricky because you generally have two different markets to consider – the galleries and people you sell directly to – more on that in another post…

So today is really just a few words to encourage those of you who don’t have a website to get one. Below is a screen shot  of the front page of my website built on a WordPress platform found at  – wordpress.org and independently hosted.  I have used both  Bluehost and Hostmonster hosting companies , which both have a very easy interface (C Panel) to use and I have found them to be very reliable and helpful when needed.  Their Help Desk is very user-friendly also.

Kadira Jennings -artists website,front page

My website front page

If you have any questions I can help with please feel free to post a comment  – Button is at the top of the page.

This week’s question: Do you have a website, and if not when are you going to get one?

Look For Thursday’s Post: Dancing in the Dark

Next Monday’s Post: Do we need an audience for our work?

Posted By: Kadira Jennings

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