Creativity and Business
I am beginning a series of posts/articles, which relate to creativity in business, a subject I have barely touched upon yet.
Many businesses these days pay lip service to innovation, without truly understanding that ALL innovation is driven by creativity and that the creative process has it own set of anti rules, parameters and processes which don’t fit into corporate rules, boxes and traditional ways of thinking.
We spend more of our lives working, either for ourselves if we have our own business or for someone else if we are employed, than we spend doing anything else. Which ever applies to you, I have a couple of questions –
- Do you consciously use creativity or creative thinking in your day-to-day working life?
- Do you think it is a general creative ‘bent’ that you have or are you more aware that you have and use your own ‘creative genius’ in your working life.
Now if you are not an ‘artist per se’ or you don’t work in a ‘creative’ type of business you may well be saying something like “what creative genius” what!!….
Didn’t anyone tell you before that you have one? Well I’m here to let you know – if there was ever any doubt about it, that you do. And the scariest thing about that, is owning up to the fact that you might be really good at something. Why is that?
Pretty simple really, if I am truly good at something then that might lead me to…….see full article
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