Guerilla Marketing For Artists – a review of Barney Davey’s book.

Barney Davey has many years experience in the art print market and has held workshops in art marketing.  This book ‘ Guerilla Marketing For Artists’ outlines a different approach for artists to selling their work in today’s diverse art selling ground. This book is well worth the small investment of buying it, if you are considering selling your art.

These days we are fortunate because there are many different avenues that we can use to market our work. Barney’s book looks at how art marketing has evolved over recent years.  He discusses how the internet has made a huge difference to methods of buying and selling art and discusses the importance of every artist having their own website.

When it comes down to it, business practices have changed in recent years for everyone.  With the advent of social media, it has become more important than ever to develop a relationship with your buyers and collectors.  This has both advantages and pitfalls for the artist  and ‘Guerilla Marketing For Artists’ covers this in chapter 7 – Marketing You.

If you want to sell your art then you need to understand what business you are in, what you are selling to people and why you are your own best promoter.

If you are looking for help in the area of selling your work, Barney’s book is a great place to begin. Below is a link to Barney’s book if you’d like to get it.

This Week’s Question: Do you have a plan for selling your work?

Next Thursday’s Post: Songs Of The Sea

Next Monday’s Post: The Calling To Create

Posted By: Kadira Jennings

Tagged with: