How relevant is creativity to you?

There is so much talk about creativity these days, it has become the latest buzz word. First, everyone was on about innovation and now they are swinging the creativity axe.

Some businesses are even beginning to have creative think tanks and the more forward thinking ones are scheduling time for honing creativity skills, as they realize that
a. Creativity drives Innovation – and
b. That to keep up commercially these days requires Innovation in a market that is changing faster than anyone can keep up with.

How is this relevant to us as individuals? If you run your own small business how relevant is creativity? Consider this – there will always be some kind of competition out there. So how do you grab your slice of the pie? And if you are an artist – even though you may not think of yourself like this – you are a business person.  You run a small business.

The trick is to think differently. Don’t do what everyone else is doing. As Edward de Bono said, “You cannot dig a hole in a different place by digging the same hole deeper.”

Here are some ideas –
• Instead of looking at the problem straight on, come at it from a different angle. We have a technique in drawing called negative shape drawing.
• Take a look at this well-known picture below.

How Relevant Is Creativity - a different point of view

What do you see?

Can you see the white vase?  Most people can.  However can you see the two faces looking at each other?  This requires that you focus on the black space rather than the white one.  Therefore in problem solving ask your self what might my black space look, feel or sound like in relation to the issue I’m attempting to solve.  You must identify what your black space looks like.

This Week’s Question: How relevant is creativity to your life??

Look For Thursday’s Post: Heart Dancer – who is she?

Next Monday’s Post: How relevant is creativity?

Posted by : Kadira Jennings

Tagged with: