Hi I'm Kadira Jennings, welcome to Unfolding Creativity, a portal to Abundance Through Creativity.
I am a creative artist celebrating and encouraging the creative in all of us.
My blog is a discussion, and creativity resource. Please take your time, look around and join the conversation if you would like to.
It is my passionate belief that we all have deep within us a creative genius just waiting for half a chance to get out no matter what field we work or play in.
''There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, it will never exist through any other medium and it will be lost. The world will not have it.''
Last weekend I went to our local art house theatre –
Avoca Beach Picture Theatre
to see a New Zealand movie Boy, by director, Taika Waititi. If you get the chance do go and take a look – the first half was hilarious – a real spoof on a young boy’s rite of passage and his ‘heroic’ father. Of course I loved seeing the New Zealand countryside so would have liked the movie just for that anyway. I went with an Australian gal and she laughed as hard as I did, so I don’t think that being a Kiwi is a pre-requisite to enjoying this film. There are also some very poignant moments, that remind us of our own childhoods as we watch them through the eyes of a sometimes disillusioned adult.
James Rolleston gives a wonderful performance for an 11yr old kid.
Just to bring you up to speed with the project, here are a couple more images that I have worked on. I must confess the book has rather more pages than I realized in the beginning. Its a bit like a never ending road and you keep wondering hmmmm …..what’s around the next corner hoping to surprise yourself with a fascinating idea! Well sometimes that works and – you guessed it, sometimes it doesn’t.
I know that computers use code, but I never realized all the layers of encoding and decoding that goes on, for example, before I receive an email from someone else.
Artistic, creative types, don’t often think of themselves in terms of Key Competencies ( how do you even spell that !) …… way too left brain, you might be thinking. So you might be surprised at what all those competencies actually are if they were to be listed. Well here they are – how do you score? Not in any order of importance I might add.
Business planning: having a clear vision of where you are now and where you want to be
Well as promised in the last post – here’s some more info about defining who you are as an artist using SEO (Search Engine Optimization).
I’ve had an interesting week because not only have I been working on SEO I’ve also been re-writing my bio and artist statement. The first thing I did was look up a lot of information about – well just what really is an Artist Statement and how is that different to a Bio? It took me a while to get my head into the right space to do this work. It seems that the Artist Statement is the artist’s point of view and explanation of their own work, while the biography is more of an overview, which mentions the work plus a brief history of the artist and highlights of their career.
Now why did I find that difficult, I suspect because I had to do some really hard thinking i.e. concentrated thinking, about myself and what my art means to me and where I am up to with all of it. Being objective about one’s self is not the easiest thing in the world as you probably know.
Enter ‘stage right’ the good old SEO search for key words. It was this more than anything else which helped me get a better understanding of what my art is about and what it represents. Narrowing everything down to a handful of searchable words forces you to cut away all excess and concentrate only on what is really important. I highly recommend it if you are looking to redefine or really understand what your own art and artistic process is all about.
Once you have the keywords you can then write a much more informed and succinct article about who you are and what you do . You might like to check out my revised Artist Statement and Biography. If you read them before, I think you will agree that these ones are a lot better.
In Part 3 of this series I spoke about the importance of niching your business. I have also mentioned elsewhere the idea of becoming a linchpin as part of that process, regardless of your profession. I would like to share some more ideas on this topic, which have arisen from my experiences this week, as I wrestled with the SEO for my new website.
This process actually gave me some extraordinary insights into just who I am as an artist and what exactly makes my art unique. All artists of course produce unique art unless they are involved in the reproduction business. Because of my experience I am inspired to develop a new tool which will help artists define simply and easily who they are as an artist. I will let you know when this is available. I have got as far as a name for it – ‘ The Artists Linchpin Tool.’
Why Are You Different?
I suspect that about now many of you are collectively cringing and rolling your right brains at the very mention of SEO – or perhaps don’t know what that is – however I lovingly urge you to take a serious look at this idea. Why? Simply because this process really helped me clarify things so succinctly. Simply put, SEO is all about keywords and very clearly defining what you are all about.
Catch the next post for a peek into how it all works!