Art Marketing

Art Marketing – Your own business

Art Marketing is something you can’t get away from if you are an artist. There are so many different aspects to it and I will be covering some of them in this and up coming posts. I guess the first thing you need to decide is how seriously you really want to get into selling your art.  Only you can decide that.  However, having decided that yes, you’d like to be able to make some money from your creative endeavours – whether you are a painter, sculptor writer or what ever, the second most important thing to recognize is, that if you are going to be successful at this then you are creating / starting your own business.

art marketing - exhibition photo


For some of you this is not what you are going to want to hear.  Fortunately or unfortunately depending on how you look at things, it is no longer enough to just have a couple of galleries to show your work, or a publisher willing to publish your book.  We live in the age of social marketing and self promotion  and even if someone takes you on, they will be expecting you to do your bit too.  This of course means a lot of different things depending on how ‘successful’ you wish to become.  Here are some questions to think about.

  • What business are you in?
  • Who is your customer – is it The Gallery, the person in the street – Who????
  • Does your product have its own fingerprint?
  • How much time can you spend marketing your work?
  • How much time should  you spend marketing your work?
  • Do you have a marketing plan?

In future posts I will go into some of these thorny questions and hopefully throw a bit of light on the subject for you.

This week’s question: What business are you in?

Look For Thursday’s Post: Wardrobe cancelled for Breaking News ……!!!!!!

Next Monday’s Post: What is a fingerprint?…..

Posted By: Kadira Jennings


Photo by jmmcdgll

Guerilla Marketing For Artists – a review of Barney Davey’s book.

Barney Davey has many years experience in the art print market and has held workshops in art marketing.  This book ‘ Guerilla Marketing For Artists’ outlines a different approach for artists to selling their work in today’s diverse art selling ground. This book is well worth the small investment of buying it, if you are considering selling your art.

These days we are fortunate because there are many different avenues that we can use to market our work. Barney’s book looks at how art marketing has evolved over recent years.  He discusses how the internet has made a huge difference to methods of buying and selling art and discusses the importance of every artist having their own website.

When it comes down to it, business practices have changed in recent years for everyone.  With the advent of social media, it has become more important than ever to develop a relationship with your buyers and collectors.  This has both advantages and pitfalls for the artist  and ‘Guerilla Marketing For Artists’ covers this in chapter 7 – Marketing You.

If you want to sell your art then you need to understand what business you are in, what you are selling to people and why you are your own best promoter.

If you are looking for help in the area of selling your work, Barney’s book is a great place to begin. Below is a link to Barney’s book if you’d like to get it.

This Week’s Question: Do you have a plan for selling your work?

Next Thursday’s Post: Songs Of The Sea

Next Monday’s Post: The Calling To Create

Posted By: Kadira Jennings

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