Our first  assignment is to describe the people we want to visit and read our blogs.

I am an artist and my real passion is creativity. The people who may experience an instant connection to this blog are those who recognize that they are creative.  Although I am primarily a visual artist and now a budding writer, I would like to think that creatives from all walks of life will gain benefit from my blog.  The issues I post about are usually related to the creative journey in some way, offering insights and knowledge gained during the course of my creative career.

However I would also like to think that my blog offers food for thought to those of us who don’t think they have any creativity.   That it might give them the courage to have a look and be delighted and surprised at their own- magnificence – to not put too finer point on it.    It is my passionate belief that we all have a creative genius within us waiting to be uncovered and so my blog is to encourage those of us who haven’t discovered this part of themselves yet.

In particular I would like to reach out to people in the business world who think that creativity is largely irrelevant in that arena.  They couldn’t be more wrong, especially in today’s economic environment.  If you have any doubts about this – read Seth Godin’s latest book –Linchpin: Are You Indispensable?

The  other group of people who may enjoy this blog are those who are interested in self development.  Unfolding one’s creativity,  is a journey of the soul and calls to all of us if we are able to hear and be open to our voice within. So many of my students are amazed at the qualities they find themselves developing through their art practice.

Therefore if you like reading my blog you probably fall somewhere between the ages of 20 and 120, you might live anywhere in the world and currently most likely speak English. Your interests probably lie more in the arts than sciences and you may be interested in developing innovative changes in your business environment.  You enjoy personal challenges and are interested in the  arts and creativity.

Fellow artists and those who aren’t or don’t think they are but would like to be – Yes it is true  art is a business. And being a business it requires products i.e. ‘art works’ to be sold.   So many of us would rather just get on with creating and leave the ‘S’ word  to some one else – if only we knew who that might be.

Well, it could  be anybody but me that is!  Like many of you out there, I too wasted years trying to get away from the fact that if it is going to be – you know what,  it really is up to me!  I finally decided that really all it needs is a little re-framing of ones perception.

So yes creativity is a business AND  it is also a PARTNERSHIP.  How is that you might ask?

For an art work or creative piece to achieve completion it requires someone to appreciate it or at least interact with it.  (Ideally someone apart from its creator!)  It requires an audience.  For most creatives there is a definite buzz to be had when someone gets to see your work and have a reaction to it – which means it has touched them in some way.

This is a partnership often neglected on the part of the artist – they send their paintings off to the gallery, perhaps thinking the partnership part is only with the gallery and then that’s that. End of story……. where are the dollars??  And I have to confess I have been as guilty as the next person of that.  It took me a long time to understand that art is a partnership……………

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