Fellow artists and those who aren’t or don’t think they are but would like to be – Yes it is true art is a business. And being a business it requires products i.e. ‘art works’ to be sold. So many of us would rather just get on with creating and leave the ‘S’ word to some one else – if only we knew who that might be.
Well, it could be anybody but me that is! Like many of you out there, I too wasted years trying to get away from the fact that if it is going to be – you know what, it really is up to me! I finally decided that really all it needs is a little re-framing of ones perception.
So yes creativity is a business AND it is also a PARTNERSHIP. How is that you might ask?
For an art work or creative piece to achieve completion it requires someone to appreciate it or at least interact with it. (Ideally someone apart from its creator!) It requires an audience. For most creatives there is a definite buzz to be had when someone gets to see your work and have a reaction to it – which means it has touched them in some way.
This is a partnership often neglected on the part of the artist – they send their paintings off to the gallery, perhaps thinking the partnership part is only with the gallery and then that’s that. End of story……. where are the dollars?? And I have to confess I have been as guilty as the next person of that. It took me a long time to understand that art is a partnership……………