Social Media – the artist’s friend or foe?
Social Media star – Pinterest – Do you love it or hate it?
Well I think I both love Pinterest and hate it. I love it because it is such an amazing resource for pictures and I hate it because once I go on there I can lose 3 hours. It’s like going on a journey and One Path leads to another and another and another and you just get caught up in the whole experience and next thing you know your morning has disappeared.
However having said that, it is a great artist’s resource and a good place to show your work. Because of its visual platform Instagram is particularly suited to artists I feel. The problem with all social media is that it’s just so time-consuming. Really, you have to pick the most suitable platform for your business and go with that. Get comfortable with one or two and work them well, rather than trying to cover everything.
Facebook – The problem with Facebook is that it isn’t very intuitive and not very user-friendly either. My friend and I were trying the other day, to locate where all our likes from our business pages were on Facebook. Well do you think that was easy? Not at all. The other annoying thing is that they keep changing the rules all the time. How many times have you gone in to Facebook, seen a post that you were interested in, gone somewhere else to look at a different thing, come back again and the post you were looking at has completely disappeared from your feed. How annoying is that! What I have learnt to do if I am interested in a particular post, is to save it there and then so I can come back and find it when I need to.
One of the most useful things I’ve found about FB is its groups, facility. It’s a great way to stay in touch with people like your mastermind group or specific interest groups of people that you belong to. You can post to your peeps in one place instead of sending out oodles of emails
The other useful thing that Facebook offers that no other platform seems to be doing quite as effectively as yet, is their advertising. You can advertise with them relatively cheaply to a very specific audience, which means that if you have identified who your audience is, you can find them without too much difficulty. Therefore you don’t waste a lot of time and money posting to a prospectively uninterested people which can happen with things like Adwords for example.
So – friend or foe? I think social media is a bit of both really. It all comes down to self discipline, because its biggest foe potential is its time-wasting factor.
This Weeks Question: What is your favourite media, and why? Please share your thoughts …..
Look For Next Week’s Post:Taking a further look at my Art Practice. What role does learning new things play?