So as I was saying – Creativity is a partnership. Why do people buy paintings?
Well generally people don’t buy oil paintings or other art works if they don’t like them or have some kind of connection with them. They will however, generally buy for different reasons, such as –
- they just love the work
- it’s a present for someone else
- the work goes with their decor
- it’s an investment
The first two of these reasons both have an emotional attachment to them, the second is more about creating an environment – the art work says something about who they are, implying status or ‘coolness’ perhaps. However paintings chosen for decor are often chosen by an interior designer and its the look of the whole that is more important. The last reason is purely financial really, although if one has enough money like Alan Bond you might be lucky enough to be able to afford Van Gogh’s Irises. Although actually even though he
bought the painting for US$ 53.9 million dollars he didn’t have enough money to pay for it. Damn!!! And he had to sell it again.
However if someone chooses your work because they love it – it means you have something in common, even if its liking the same kind of colours. It is your job to befriend the people who buy your art.
As with any new friendship, trust needs to be built. So offer them something for nothing. People love to get gifts, tho maybe not 20 off topic ebooks. LOL !!
Produce something that you keep just to give to people who have bought your work. You might offer different things for different price points. Keep these items special, don’t sell them, so that the only way anyone can get them is if they buy your work. People love to not only get something special but to feel that they have a closer connection with the artist. For those people who feel that creativity is an esoteric mystery this gives them a way in to share in that world.