Hi I'm Kadira Jennings, welcome to Unfolding Creativity, a portal to Abundance Through Creativity.
I am a creative artist celebrating and encouraging the creative in all of us.
My blog is a discussion, and creativity resource. Please take your time, look around and join the conversation if you would like to.
It is my passionate belief that we all have deep within us a creative genius just waiting for half a chance to get out no matter what field we work or play in.
''There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, it will never exist through any other medium and it will be lost. The world will not have it.''
One area we often trip up as creators is to think what we do is no good because we compare it to what others are creating. So here is the ultimate in comparisons for you.
Is there really such a thing as the Ultimate Creation? Well when you stack everything else next to the creation in this video – I think I’d have to say yes.
Here is creation on such a vast scale that the mind can barely encompass it – Charles and Ray Eames take us on a journey from the atom to the edge of the universe. I can’t think of any human achievement that surpasses the immensity and beauty of what they are representing in this video – can you?
So I guess you might as well say we just need to get over ourselves and get on with what we can do. Comparing ourselves to others is probably the worst thing we can do. So compared to the creator of worlds, you know what, we can never measure up in that arena. As Oscar Wilde said ‘Be yourself; everyone else is already taken.’
For a long time this amazing woman has been a major artistic influence in my life. Not only do I love her paintings but I also admire her immense courage. She dared to walk her own path, to live HER life. She was able to step into her own vision. How fortunate for us that she did – filling the world with a new perspective, embodied in beautiful art works.
As I was saying in the last post – yes Art or Creativity is a partnership- however it is also a relationship. How are you building your relationship with your fans – because that’s what the buyers of your Creative works are? Stop for a moment and really think about the people who buy your creative pieces whether they are paintings, digital prints, photos, sculpture or whatever. Really understand that they are your fans and not just clients. In fact with a little work on that relationship they can become raving fans.
Turn Viewers Into Fans
And what do fans want – how can you build that relationship? – Here are some ideas
fans want to know about you – after all they have let you into their lives – there is a piece of you hanging on their living room wall
as artists we need to appreciate the fact that in embracing our work, others open their hearts to us.
Well my friends – fellow artists and those who are thinking of becoming one – do you want the good news or the bad news? Let’s take the bad medicine first – art is a business and unless you can get someone else to market your work, you are going to have to learn to think like a business person. I hope you haven’t passed out on the floor yet.
Perhaps you might like to get a cup of tea or something stronger.
Not only that you are always going to be the best person to sell your work because you created it. No one – I repeat NO ONE else loves your work like you do. You art works are like your precious children, Your blood, sweat and tears have gone into producing them, don’t you want to be the one who finds a good home for them?
But wait there’s more: not only is art a business it is also a partnership. This partnership begins the moment someone looks at one of your ‘children’ and wants to take it home with them. Are you going to encourage them, give them instructions on how to best look after your child, and then lovingly let that child go. This ‘partner’ has now invested in a part of you, and that relationship, if you foster it can grow and blossom if you look after it. What can you do for your ‘partner’ to help them. Can you suggest a companion painting that might want to join its sibling in their household? Can you provide information on how your ‘child’ likes to be cared for?
As artists we all too often forget about the other half of the painting’s experience. We neglect our side of the partnership. We tend to be solitary beings and forget how important it is to build relationships, so we can foster our art works out to good homes.
ART IS A PARTNERSHIP
The relationship between galleries and artists is one often fraught with pitfalls. What causes this?
Generally an inability to see things from the others point of view. If the two vital ingredients in getting a painting sold, were to collaborate in a more open and honest way, then perhaps artists could stop feeling so hard done by and galleries could quit believing that all artists need them and that they can call all the shots. Many galleries seem to have the attitude that they are doing the artist a huge favour by hanging their work, there used to be a big name gallery in Sydney which expected a debut artist to give 90-100% comission to the gallery and to pay for the opening. How little value they accorded these artists.
If the galleries could thaw their attitudes somewhat they may find the artists much more eager to participate in their own promotion and eager to do unpaid help even. A shift in attitude is called for from both sides of the fence, let’s get rid of the razor wire first……..
Fellow artists and those who aren’t or don’t think they are but would like to be – Yes it is true art is a business. And being a business it requires products i.e. ‘art works’ to be sold. So many of us would rather just get on with creating and leave the ‘S’ word to some one else – if only we knew who that might be.
Well, it could be anybody but me that is! Like many of you out there, I too wasted years trying to get away from the fact that if it is going to be – you know what, it really is up to me! I finally decided that really all it needs is a little re-framing of ones perception.
So yes creativity is a business AND it is also a PARTNERSHIP. How is that you might ask?
For an art work or creative piece to achieve completion it requires someone to appreciate it or at least interact with it. (Ideally someone apart from its creator!) It requires an audience. For most creatives there is a definite buzz to be had when someone gets to see your work and have a reaction to it – which means it has touched them in some way.
This is a partnership often neglected on the part of the artist – they send their paintings off to the gallery, perhaps thinking the partnership part is only with the gallery and then that’s that. End of story……. where are the dollars?? And I have to confess I have been as guilty as the next person of that. It took me a long time to understand that art is a partnership……………
So as I was saying – Creativity is a partnership. Why do people buy paintings?
Well generally people don’t buy oil paintings or other art works if they don’t like them or have some kind of connection with them. They will however, generally buy for different reasons, such as –
they just love the work
it’s a present for someone else
the work goes with their decor
it’s an investment
The first two of these reasons both have an emotional attachment to them, the second is more about creating an environment – the art work says something about who they are, implying status or ‘coolness’ perhaps. However paintings chosen for decor are often chosen by an interior designer and its the look of the whole that is more important. The last reason is purely financial really, although if one has enough money like Alan Bond you might be lucky enough to be able to afford Van Gogh’s Irises. Although actually even though he
Van Gogh's Irises
bought the painting for US$ 53.9 million dollars he didn’t have enough money to pay for it. Damn!!! And he had to sell it again.
However if someone chooses your work because they love it – it means you have something in common, even if its liking the same kind of colours. It is your job to befriend the people who buy your art.
As with any new friendship, trust needs to be built. So offer them something for nothing. People love to get gifts, tho maybe not 20 off topic ebooks. LOL !!
Produce something that you keep just to give to people who have bought your work. You might offer different things for different price points. Keep these items special, don’t sell them, so that the only way anyone can get them is if they buy your work. People love to not only get something special but to feel that they have a closer connection with the artist. For those people who feel that creativity is an esoteric mystery this gives them a way in to share in that world.