What is the secret to Intuitive Marketing?
Did you know there is such thing as intuitive marketing? Sometimes people get a bit funny when you talk about intuition, they think it is just a woman thing. However if you speak to many entrepreneurs, you will discover that at the end of the day they rely quite heavily on their intuition. And whats more they will tell you that they rely on it to help them to make good decisions in their businesses. First they listen to advice from others and then follow their intuition on that advice.
I did a course recently on intuitive marketing and it can be applied to any business. In fact it can be applied to any area of your life really, well the intuition part. I believe that artists should be very good at this form of marketing, as many of us rely on our intuitive responses to the canvas as we paint. It is something that we get good at over time listening to that feeling, is this a good move or bad one?
So how can we apply it to the marketing process. Well it is all about decisions really. And those decisions rely on questions. The better the quality of your questions the better your intuitive decisions will be. How does this process work?
Let’s look at an example. You may have a choice of two galleries you want to submit your work to, so the question to ask in this case would be…..
How successful will my art business be in 5 years time if, I sign up with Gallery A? Now, as you ask this question, you need to pay careful attention to how you feel. What you need to be aware of when you ask the question is, do you feel a heaviness around that question, or in your body, or does your mind feel cloudy or heavy when you think about that option? Or does it feel light, do you feel energized and eager to move forward with it? Then go through the same process for gallery B and compare your feelings related to the two galleries. Decide which feels lighter and follow the lightness.
And that’s it! I know it just sounds deceptively simple, however, don’t be fooled, this is a very powerful technique!
Also don’t leave out the 5 years piece either. This is an essential part of what helps us to tap into that intuitive stream, as it takes us out of focusing on short-term fears and problems or even goals, that may be leading us in the wrong direction.
The key to it is learning to feel which question feels heavier and which one feels lighter. And the process can be done for anything at all, with a little tweaking of the question.
This Weeks Question: What marketing decision are you making this year that you could apply the intuitive marketing process to??
Look For Next Week’s Post: What Is The Art of Buying Art?