Traps and Tricks In Seeking Gallery Representation
Gallery representation is no longer the be all and end all for artists.These days we have so many different choices available to us when marketing our art. Even 10 years ago we did not have much choice. Traditionally the artist has to rely on the art gallery, or even further back in time the salon.
Of course there are still bricks-and-mortar galleries, but an artist no longer need rely on this one outlet for people to see their art.
Let’s make a list of places where your art can be seen, or sold from. This is by no means a closed list. In no particular order, these are some of the better known places you might display your work.
- Bricks and mortar Galleries
- Online galleries
- Your own website/gallery
There are so many different options now available, that it can often be difficult to decide which road to take. Of course they all have different advantages or disadvantages associated with them.
Out of all these choices, however there is one that stands out as absolutely essential for the modern artist and that is number nine on the list. You must have your own website. This is not really a choice in today’s world. The first thing people who are interested in your work will do is google you. If you don’t have your own piece of internet real estate, you will not generally be perceived as being professional and serious about your work.
So even if you haven’t been painting long, this is something you can begin working on. Now you may ask, why can’t I just put my work on Facebook or some other online gallery? Well you can certainly do that, however the risk with only relying on a space that someone else owns, is that if they decide to close that space, there goes your representation. I have exhibited in several galleries that no longer exist, one of which ran for over 20 years. There is more and more art being bought on-line these days, it is convenient and easy for buyers to research the artists they are interested in.
Also a space you control, can be set up to however you like. You determine what happens in that space.
This Weeks Question: What are your top three choices for showing your art?
Look For Next Week’s Post: Mindset – How To Avoid The Minimalist Mindset Trap